Down The Middle News: Fox Says Super Bowl Delivered $600 Million in Ad Revenue

Fox Corp.

took in about $600 million in promoting income for its protection of Tremendous Bowl LIV and pregame and postgame actions, Chief Govt

Lachlan Murdoch

stated Wednesday.

On a name with analysts to debate the corporate’s quarterly outcomes, Mr. Murdoch stated it was a report day for Fox. Sunday’s recreation averaged 99.9 million viewers on the Fox tv community and a further three million watched on-line and on Fox’ Spanish-language sports activities channel.

Viewership for the Nationwide Soccer League championship recreation was up from final yr’s presentation by CBS, however in need of the report 114.four million viewers of NBC’s 2015 telecast.

Conversations about renewing Fox’s NFL offers for Sunday and Thursday soccer have begun, stated Mr. Murdoch, who additionally serves as Fox’s govt chairman. Each offers expire on the finish of the 2022 season. He stated the corporate is “in a very good place to work with them” on a brand new deal.

Fox on Wednesday reported that income for its fiscal second quarter, which ended Dec. 31, rose 5% from a yr earlier to $3.78 billion, helped by greater affiliate charges.

Mr. Murdoch spent a lot of the decision speaking concerning the energy of Fox Information, which continues to dominate cable-news scores—though its promoting income was down barely within the newest quarter. The corporate attributed the promoting decline to pre-emptions of normal programming for breaking information and to not advertiser boycotts concentrating on the community’s prime-time opinion lineup.

Fox Information is seeing an growth of advertisers, Mr. Murdoch stated, notably within the finance and know-how sectors. He additionally stated many advertisers are coming to Fox Information to achieve viewers exterior of the large markets. “There’s a rising sense available in the market that if you wish to attain center America there isn’t a higher place to position your model and promoting on Fox Information,” he stated.

Mr. Murdoch additionally informed analysts that he anticipates important political advert income on the firm’s media platforms, particularly its native stations, on this election yr.

“We’re already seeing indicators of elevated political spending,” he stated.

Fox’s $3.78 billion in income surpassed analyst expectations of $3.64 billion. Affiliate charges rose 7% within the quarter in contrast with a yr earlier, whereas promoting income was up about 1%.

Revenue jumped to $300 million, or 48 cents a share, from $eight million, or one cent a share, a yr earlier. The rise stemmed largely from unrealized good points within the worth of Fox’s investments in streaming-device firm

Roku Inc.

ROKU -3.88%

and playing firm

Stars Group Inc.

TSG 0.46%

Fox and Roku not too long ago struck a distribution deal, avoiding a blackout that may have eliminated Fox apps from Roku’s streaming platform.

New York-based Fox turned a stand-alone publicly traded firm in March of final yr following Walt Disney Co.’s acquisition of 21st Century Fox’s main leisure belongings. The corporate’s properties embrace Fox Sports activities, Fox Information and tv stations.

Fox and The Wall Road Journal’s father or mother,

Information Corp,

share frequent possession.

Write to Joe Flint at joe.flint@wsj.com and Micah Maidenberg at micah.maidenberg@wsj.com

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