COLUMBIA, S.C. — Tom Steyer, the billionaire former hedge-fund govt whose prolific marketing campaign spending altered the Democratic main and allowed him to persist within the race, withdrew after an obvious third-place end Saturday evening in South Carolina.
Chatting with supporters right here, Mr. Steyer introduced he was ending his lengthy shot presidential bid, however promised to proceed engaged on points which are of nice significance to him — environmental and financial injustice.
“We reside in a rustic that’s deeply unjust economically the place wealthy folks have been profiting on the expense of everyone else,” Mr. Steyer stated, his voice cracking at instances. “And I didn’t get on this race and begin speaking about issues to get votes. I used to be on this race to speak about issues that I cared probably the most about.”
Mr. Steyer, 62, had did not capitalize on his funding of tens of millions of {dollars} in South Carolina, the place he had pinned the hopes of his marketing campaign. Regardless of spending greater than $191 million on promoting nationally, Mr. Steyer didn’t earn any nationwide pledged delegates in Iowa, New Hampshire or Nevada, making South Carolina one thing of a make-or-break state for his continued viability. With almost 90 p.c of the votes counted right here, Mr. Steyer had garnered lower than 12 p.c of the vote, though he informed supporters he may choose up one or two delegates.
Mr. Steyer, who stated he had at all times deliberate to finish his candidacy if he didn’t see a path to victory, declared that, primarily based on the South Carolina outcomes, he didn’t see a path. In leaving the marketing campaign, he didn’t endorse one other candidate, however pledged to work with the Democratic nominee who he stated can be “1,000,000 instances higher than Trump. Trump is a catastrophe.”
Nowhere was Mr. Steyer’s money more evident than in South Carolina. As his rivals fought amid the crowded Democratic field to gain a foothold in Iowa and New Hampshire, Mr. Steyer’s campaign saw an opportunity to saturate South Carolina voters with television ads and direct mail while also building out a large campaign operation and making dozens of visits to the state.
In the days before the primary, Mr. Steyer’s South Carolina staff had swelled to more than 100 workers, many of them young and black South Carolinians.
In appearances around the state, Mr. Steyer focused his appeal on the economic and environmental injustices affecting African-Americans, as well as an unequivocal pledge that the federal government would pay reparations to the descendants of slaves if he were elected.
“We should have a formal commission on race to retell the story of the last 400-plus years in America of systematic legal injustice, discrimination and cruelty,” he said in Tuesday’s debate.
Mr. Steyer repeated the pledge at a fish fry sponsored by his campaign in North Charleston on Thursday, where he also had recruited the black radio personality Sheryl Underwood to speak on his behalf.
“I support his ability to speak to issues that our community needs somebody to speak to,” Ms. Underwood said of Mr. Steyer. “I support the coalescing of his resources with our resources to get more people into the process.”
In the end, though, it was not enough, and, despite the onslaught of spending, many South Carolinians viewed Mr. Steyer’s campaign as more of a novelty than anything. Democratic political activists had coined a new term to described his foray into the state: South Carolina had been “Steyered,” they said.
Stephanie Saul reported from Columbia, S.C., and Matt Stevens reported from New York. Alexander Burns contributed reporting.
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